Search Engine Optimization and Placement Services

Let's face it. There is only one reason to have a presence on the Web to get your message across to new, existing and potential customers. Why pay for the perfect Web site if no one ever sees it?

If you've ever searched for information on the Web, you know how many sites are out there and how tempting it is to give up after you've looked at a few. Well, your customers are just like you. They don't have time to sift through dozens of sites until they find what they want. This means you'd better be one of the first sites they see.

At McDougall Interactive, we're here to help you make that happen. We are not only experts in Search Engine Marketing, we are pioneers in the field, with proven success since 1995. Let us help you take the guess work out of Search Engine Marketing. Our Search Engine Optimization Strategies include:

Web site Optimization
By performing a critical analysis of your needs and researching your competitors, we'll help get you the top search engine listing you deserve. At McDougall Interactive, we don't wait until your site is produced to start thinking about search results. We always design and build your site with Search Engine Optimization in mind. This guarantees that your site will interface efficiently with search engines so that your customers can and will find you.

Link Popularity
Did you know that having external links to your Web site helps your search engine ranking? Our expert team will identify external links to your site by researching appropriate Web sites and directories. Then we'll implement those links, ensuring that your site is perceived by the search engines as being as popular as possible. The more popular your site, the higher your ranking.

Key Phrase Placement
We have extensive knowledge of Search Engine Marketing and can help you get your site ranking in the top ten utilizing your important key phrases. Key phrases are what people type into a search engine when they are looking for something on the Web . In the early days of the internet, these were often just one word and were therefore called "key words." Over time, linguistic patterns for search terms have changed, and now people search via phrases and even sentences.

At McDougall Interactive, we have long been intrigued by the psychology of how and why people conduct internet searches. By delving deeply into the minds of your customers, we can identify the terms they will most likely use when searching for your products or services. This makes them far more likely to find you.

If you choose the wrong key phrases, your efforts will be wasted. That's why we spend a lot of time up front researching the exact terms that will work for you. We also use several of the best tools available to analyze what phrases most often get queried in the search engines.

Personal Instruction
We offer one-on-one instruction in search engine and Web site maintenance if so desired.

Search Engine Submission and Registration
We submit to and register your site with the search engines when appropriate. We understand when it's necessary to submit and when it's overkill. Don't be fooled by people selling you bulk automated submission for what appears to be a reasonable fee. You can often get banned for such abuses of the search engines' submission guidelines. Every search engine is different, so automation is dangerous. It pays to do it right or even not to submit when all you really need is better optimization.

If you have a new site that needs some help getting listed, we can use express paid services or submit you to get you started. We also run reports to show you that you are in fact listed and where you rank.

Millions of Internet users turn to search engines each day to find Web sites. Can you afford not to be found by them? Let McDougall Interactive help you generate significant traffic for your business through Search Engine Optimization